Local SEO is a vital component of digital marketing for small businesses, offering a powerful way to attract customers in a specific geographical area. Unlike general SEO, which focuses on improving visibility on a national or global scale, local SEO targets local search queries to connect businesses with nearby customers.As more consumers use search engines to find local businesses, mastering local SEO can significantly impact a business’s visibility and success. This article provides a comprehensive guide to essential local SEO strategies tailored for small businesses, ensuring they can compete effectively in their local markets.